' Start-up Millenniata and Hitachi-LG Data Storage plan to soon release a new optical disc and read/write player that will store movies, photos or any other data forever. The data can be accessed using any current DVD or Blu-ray player.
Millenniata CEO Scott Shumway would not disclose what material is used to produce the optical discs, referring to it only as a "natural" substance that is "stone-like."
Like DVDs and Blu-ray discs, the M-Disc platters are made up of multiple layers of material. But unlike the former, there is no reflective or die layer. Instead, during the recording process a laser "etches" pits onto the substrate material.
"Once the mark is made, it's permanent," Shumway said. "It can be read on any machine that can read a DVD. And it's backward compatible, so it doesn't require a special machine to read it - just a special machine to write it."
While Millenniata has partnered with Hitachi-LG Data Storage for the initial launch of an M-Disc read-write player in early October, Shumway said any DVD player maker will be able to produce M-Disc machines by simply upgrading their product's firmware. '
' Millenniata is also targeting the long-term data archive market, saying archivists will no longer have to worry about controlling the temperature or humidity of a storage room. "Data rot happens with any type of disc you have. Right now, the most permanent technology out there for storing information is a paper and pencil -- until now," Shumway said. '